. So keep this in mind when implementing them. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 4 Show simple list of transactions in GA4? 1 Get GA4 report from frontend with OAuth2. You must set up ecommerce events to populate ecommerce metrics. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. The following exceptions apply:In GA4, event-scoped and item-scoped dimensions only apply to the specific event with which they are sent. 125. Filter internal trafficAlso, keep in mind that the reporting on custom dimensions is not retroactive inside GA4. And time in milliseconds seconds, minutes, or hours, You can create up to 50 custom dimensions and 50 custom metrics per property and 25 user-scoped custom dimensions. If you have certain specific product information that the standard GA4 item scoped dimensions cannot satisfy, you can create your own custom ones in GA4. There are three types of scopes: Event, User, and Item. Update #1: GA4 now supports item-scoped custom dimensions. It's no longer just the property id visible in the property list, unfortunately. User-scoped properties: GA4 uses user-scoped properties to track engagement over time and create remarketing audiences. “Rules of scope also apply to Custom Tables (and Custom Reports). If only ‘standard’ ecommerce is measured: use the hits. 50. Any time you use an item. You must set up ecommerce events to populate ecommerce metrics. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the select clause. User-scoped dimensions are dimensions that describe segments of your user base, such as their language preferences or geographic locations. item fields. I am an independent data analyst and have 8+ years hands-on experience in marketing, web. Think privacy firstCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are like default dimensions and metrics,Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive thTraffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive th#1 Automatically Collected Parameters – GA4 automatically collects these parameters. The GA4 BigQuery export schema can be considered a 'work. Why we care. This means dimensions (and custom dimensions) are additional data to add context (an additional dimension) to your reports. Item-data import is used to widen item-scoped metadata within ecommerce events. This article describes the dimensions andIn GA4, dimensions are Event, User, or Item scoped. , the Source dimension). If you’re selling products within your website, you’ll love item-scoped custom dimensions. However if we send a custom event like this: gtag ('event', 'CUSTOM_EVENT', { event_category: 'data', event_label: 'data', event_value: 'data') When we filter the data. 🚨 Note: The GA4 configuration tag has been replaced with the new Google Tag. Event Scoped Custom Dimensions in GA4 –. The following ecommerce dimensions and metrics are available in Explorations and the Data API:. In GA4, you can create up to 25 user-scoped custom dimensions and up to 50 event-scoped custom dimensions per property. On the following screen, click Done and note the Index number on. Doing so may result in inconsistent reporting data. Item scoped parameters added to ga4 export schema. Key changes to Google Analytics 4. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. Click Create custom dimensions, and then select Item from the Scope drop-down menu. As a best practice, ensuring that all relevant event-scoped and item-scoped dimensions are included with each event that you send to GA4 is important. Item-scoped custom dimensions Setting up and configuring custom dimensions and metrics to collect data is a key part of harnessing the power of automated reporting . You can now create audiences using new dimensions and metrics in the Google Analytics 4 audience builder. Item-data import can bring your entire product catalog into Analytics, letting you measure uAdditional Universal Analytics content group dimensions may be implemented and operate separately in GA4 as event-scoped custom dimensions. However, this wasn't available in BigQuery. ; For example, a customer adds 3 quantities of the. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Quota information for custom dimensions. here is how to unnest these fields and use them in your queries and reports. This allows you to analyze information about your products or services and separately analyze important ecommerce interactions. From a data collection standpoint, no specific changes. 3. 25. Go to your GA4 property in the menu click ‘ Configure’ (1), go to ‘ Custom definitions’ (2) and click ‘ Create custom dimensions’ (3): Follow the overview table above and add one user custom dimension at the time. Any time you use an item-scoped dimension. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. " They uncover the mystery of what set the stage for a session that led to a conversion, like a purchase. The following are the general syntax for Custom Dimensions. For example, you can analyze the color, size, rating, or status of a product. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Last updated 17 March 2023: Item-scoped Custom Dimensions are now available in Google Analytics 4. There are some loopholes for creating custom dimensions with user or product scope in Google Analytics 4: • If you want to create a custom dimension with the user scope, create User properties in GA4. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. getMetadata method returns Custom dimensions and metrics available for the specified GA4 property ID, as well as Universal metadata. As a note, in GA4 they will be called Item Scoped instead of Product Scoped. PRODUCT SCOPE Item parameters have replaced product-scoped custom dimensions. Item-scoped custom dimensions. 10. The event scope provides informItem scoped dimensions and metrics in GA4 now??! It's a little late for Christmas presents Google but I would be a fool not to accept! First things first…13) GA4 Page/Screen Metrics to BigQuery Mapping 14) GA4 Platform/Device Dimensions to BigQuery Mapping 15) GA4 User-Scoped Traffic Dimensions to BigQuery Mapping 16) GA4 Session-Scoped Traffic. g. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about. Enter a basic description (for internal use only). Chose your created event parameter in the dropdown. GA4 Custom Dimension (not set) Ecommerce. If you have certain specific product information that the standard GA4 item scoped dimensions cannot satisfy, you can create your own custom ones in GA4. Greater Victoria (also known as the Greater Victoria Region) is located in British. We are tracking all events mentioned in Google's documentation (e. All custom metrics – 50. Populate this metric with the purchase event. Suppose you want to know the number of it you already have created and the number of it you still can make. A thing to keep in mind is that Google Analytics 4 (GA4) is still. Then register the logged. 1. Many users of Universal Analytics would describe this as the same last non-direct attribution report they used to use. Custom dimensions. Item-scoped custom dimensions. Less Control. Meaning you need to set them up before you can begin analyzing the data. New Metrics: A/B testing ad revenue from variance_square computation. Item-data import can bring your entire product catalog into Analytics, letting you measure uGA4 Adds New Conversion Counting Method April 13, 2023. Item-scoped custom dimensions currently do not appear in the Realtime report or DebugView. Why we care. User-scoped traffic dimensions in GA4 come with the prefix ‘First user’ and show you where the users came from the first time. You must set up ecommerce events to populate ecommerce metrics. Analyze an attribute about a product or service sold on your online store. In the row for an event or user-scoped custom definition, click . Defined based on a custom event parameter. Analyze an attribute about an event, such as the value of the event or whether the intended action was completed successfully. Google Analytics doesn't allow you to configure an item once the limit for that item is reached. Defined based on a custom event parameter. Consequently, collecting session-based custom. Value: Type: NUMBER. User → 2. 1. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. They are created by registering a parameter with event scope in the GA4 user interface. How to Connect GA4 with BigQuery; Item-scoped custom parameters in BigQuery Export and Measurement. Differences between Metrics in GA4 and Universal Analytics. If you are using the Measurement Protocol to send data to GA4, you can include item-scoped custom parameters in the items. If you use manual tagging and auto tagging together, then the source, medium, and other traffic-classification dimensions use the auto-tagged values. Consequently, collecting session-based custom dimensions may not be particularly meaningful; consider switching them to the event, user, or item-type custom dimensions for better alignment with GA4’s. User Properties: Type: OBJECT. Before diving into custom dimensions, you might want to understand more. You don’t need to manually. Examples of standard item-scoped dimensions include: Item name. 0 Discrepancy between UI and API for transactions/purchase events for GA4. 4. Item-scoped parameters added to GA4 export schema. 50 event-scoped custom dimensions per property. User-scoped custom dimensions. the ga4 bigquery export schema can be. Meaning in GA4 we find news dimensions and metrics such as “first user touch”, which is focused on only new user acquisitions, and “session-driven” which is. These were a newer addition to GA4’s powerful analytics capabilities, further broadening the scope of data you can collect and analyze. Item brand. You will see two tabs: “Custom dimensions” and “Custom metrics”. Gross Item Revenue: Indicates only the total revenue from items, excluding tax and shipping. Item-scoped custom dimensions currently do not appear in the Realtime report or DebugView. 0 Best practice for add-on items during ecommerce transaction with Google Analytics 4 (GA4) 0 Google Analytics 4 ecommerce is not firing within Shopify theme. Currently I have some parameters which are meant to be item scoped dimensions. In GA4, custom dimensions and metrics are created from your event. ”. This capability allows for more precise attribution that demonstrates how user activity progresses over time. 125. An 'Event' scope provides. 99, quantity: 1}]}}); In other GTM templates, the datalayer is supported so we can use a datalayer variable to retreive data like this “ecommerce. Select the “Custom Metrics” tab and then click on the “Create custom metrics. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. 5. The event scope provides informUnderstand how parameters defined at different levels in ecommerce events impact your reportsGoogle Analytics categorizes ecommerce data into event and item scopes. Let's start with the good news: custom item-scoped parameters (custom. Item-scoped custom dimensions. Which scope do they have: User, Event (and later: Session & Item) Is it a numeric value where calculations would make sense? Make it a metric! Involve your colleagues! Other departments might have some input - especially given that this data is likely leaving GA at some point and being piped into your data hub. Why GTM server container duplicates intercepted GA4 client events? 5. Item-scoped custom dimensions. Attribution dimensions will be incompatible with some event-scope metrics. If you want to reinclude an event or user-scoped custom definition: In Admin, under Data display, click either Events or Custom definitions. Item-scoped custom dimensions are used for any. Make sure you're using the correct measurement id. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. myDimension array. This establishes the hierarchy of these as 1. As far as I can tell, I need to create a new GA4 event that fires on every pageview and send the dataLayer value as an event. Analyze an attribute about a product or service sold on your online store. Provide a name and description for your custom dimension. Google's update impacted three dimension types: item-scoped, attribution, and query string. User scope can be thought of as a. You could thus fire a GA4 tag in the server container with the Universal Analytics client, and it will send a well-formed event to GA4. This article describes the dimensions andPractical and useful information on all GA4 dimensions and metrics Cheat Sheet. items (to get the item scoped. Defined based on a custom event parameter. Item-data import works by using the Item ID dimension as a key. As you already know, the Universal Analytics version focuses on sessions and pageviews and is based on tracking the data around. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. let's start with the good news: custom item scoped parameters (custom dimensions for your ecommerce products) are finally available in the ga4 bigquery export. Item-data import can bring your entire product catalog into Analytics, letting you measure uBartosz Ferenc posted images on LinkedInDo not upload a file that includes duplicate keys. Item-scoped custom dimensions. Out of these, you can register 10 (free version of GA4) or 25 (enterprise version) as Item-scoped Custom Dimensions in the Google Analytics 4 user interface. currency (for the currency), ecommerce. Item-data import can bring your entire product catalog into Analytics, letting you measure uThese parameters are also defined in custom dimensions. ” These are optional and can be used exactly the same way as. The key is used to join the data you upload with the existing data in your events for this data-source type. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 2. Item-scoped metrics. 1. product_color. Image Courtesy of Google Help. They are used to describe the attributes of your website/app users. Item-scoped custom dimensions Setting up and configuring custom dimensions and metrics to collect data is a key part of harnessing the power of automated reporting . According to the schema changes item-scoped dimensions and event-scoped metrics are incompatible. g. Discover the different types of ecommerce metrics and how you can use the different types to see your ecommerce dataGoogle Analytics offers two types of ecommerce. For the period 2018-2022: Retail sales of baked goods. For example, you can get: To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. product_color. Doing so may result in inconsistent reporting data. 50. Configuration limits. User Properties: Type: OBJECT. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. #marketing #GA4In GA4 you can have 50 event-scoped, 25 user-scoped dimensions + 50 event-scoped custom metrics. You can check out Google’s official guide on the subject for more details and parameters. To map a custom metric in index 13 to. Not just for Ecommerce but for all GA4 data collection! Item-scoped Custom Dimensions. You can create a custom dimension in GA4 with one of the following scopes: ‘event’, ‘user’ or ‘item’:. It tells GA4 when and where to track the dimension or metric. When your property collects more data than the sampling limit for explorations, Analytics uses a sample of the available data in your explorations. They do not carry over or apply to other events in the same session, including subsequent. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation. via Google Ta. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. You can add some additional global parameters in config tag, those parameters will send with all the. Session-scoped dimensions show you where both new and returning users are coming from when they start new sessions. Item-scoped custom dimensions. Edit level user access is required to configure custom dimensions in GA. The user properties to send to Google Analytics 4. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. Defined based on a custom event parameter. The result of the query will not be an exact replicate of any report in the GA4 user interface. Please remember that when you are preparing reports in GA4, item-scoped dimensions should be combined with item- or event-scoped metrics to get reporting metrics. Suppose you want to know the number of it you already have created and the number of it you still can. The currency the product or service is sold in. Turn off the automatically collected event in enhanced measurement settings in your GA4 property and manually trigger the event you want, for eg, click event in this case. Doing so may result in inconsistent reporting data. This article describes the dimensions andProduct-Scoped – these are likely replaced by item parameters but not officially supported. Items dimensions & metrics (GA4) How to query the most important items (product) dimensions and metrics from the GA4 BigQuery export, like item id, item name, item brand, item category, custom item parameters, price, quantity and item revenue. Included in the event is an items array, which provides information about the event as well; specifically, the items array describes the purchased items. Click on “ Custom dimensions ” and then select the custom dimension you want to edit section. To modify a custom dimension in GA4, here’s a step-by-step guide:Here are the item-scoped metrics provided by GA4: 1. Attribution dimensions like source are becoming incompatible with some event-scoped metrics like eventCount. Event scope: Tracks the dimension or metric with each hit (pageview, event, etc. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. I am inclined to add it as a user property to the GA4 Page View/Configuration tag and then register it as a user-scoped dimension in GA4 (since session-scope doesn't exist yet). Any tips on how I could try to mimic a session scope in GA4? One idea I had was to just capture my. This article describes the dimensions andDiscover more about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience segment builders. The process of creating. 25. 5 Google Analytics 4 Event Parameters. item category), which means you’ll be able to create the same configuration you had in UA. g add_to_wishlist) I've tried and it doesn't seem to show up in the GA4 debugger. I've done quite a lot of searches on Google, and everyone says something different ("use config", "use set", "don't use set it's bugged. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. The following are the general syntax for Custom Metrics. The key is used to join the data you upload with the existing data in your events for this data-source type. You can solve partial compatibility issues by using the EEC products to GA4 items custom variable template. 7 All events duplicated in Google Analytics 4 Debugger. Item-scoped dimensions will still be compatible with item-scoped metrics like itemRevenue , user-based metrics like activeUsers , and session-based. The scope is like the rules of the game. item_variant: "green", location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo", price: 9. Please remember that when you are preparing reports in GA4, item-scoped dimensions should be combined with item- or event-scoped metrics to get reporting metrics. For example, you can define a Music preference user-scoped dimension that describes each user's music preferences. They made it a lot harder to find it in GA4. For example, you can analyze the color, size, rating, or status of a product. When you want to track a. A/B testing experiment last updated timestamp in msec. In our GA4 implementation we've added a custom dimension to track the user_id like so: And this allows us to filter our data using this dimension successfully. With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has. New in GA4: Item-Scoped Custom Dimensions Napkyn April 13, 2023. This replaces the product-scope dimensions in UA. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. When entering the product scope you have to verify if enhanced ecommerce is enabled in Google Analytics. 10 per property. By selecting the desired metrics, dimensions, date range, and the name of the BigQuery table to query, the tool automatically generates a. Build reports with created parameters. The event scope provides informDo not upload a file that includes duplicate keys. Yes: Length of event parameter name: 40 characters: N/A: Length of event parameter value: 100 characters. There are three categories of custom dimensions: Event-scoped custom dimensions. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andGA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 0 How to track Google chrome extension (UA-XXXX) with GA4 ID. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. This article contains a query that you can use to create a custom item / product ecommerce performance report, based on your Google Analytics 4 export data in BigQuery. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Set the Scope to User. To build a custom report within GA4 in the Exploration section, select the “Free-form” report type. • User Scoped Custom Dimensions track information about the user, such as user ID, age, gender, and location. Defined based on a custom event parameter within an items array. They do not carry over or apply to other events in the same session, including subsequent and previous events. Product-scoped custom dimensions and metrics give you more dimensions and metrics to play with, but they are bound by the same consistency requirement as the regular dimensions and metrics. Analyze an attribute about an event, such as the value of the event or whether the intended action was completed successfully. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. I pass the custom dimension to Google Tag Manager via the data layer. If you ran out of custom dimensions, archive some custom dimensions and/or metrics. Item-scoped custom dimensions. To edit a custom dimension in GA4, follow the steps below: Navigate to your GA4 property and select “ Custom definitions ” from the “ Admin ” section. You can query the Metadata API method to list all Custom Dimensions for a Property; here is an example of using the Metadata API method. Discover the different types of ecommerce metrics and how you can use the different types to see your ecommerce dataGoogle Analytics offers two types of ecommerce. Attribution dimensions will still be compatible with attributable. With the help of unnest and parse for dates or timestamps we can do the trick. Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive thWe have GA4 Enhanced Ecommerce working via GTM on our website. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. 1 Answer Sorted by: 2 It is not currently possible. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 1 Listening for a JS event implemented via GTM and tracking it in GA4. Make sure you're using the correct measurement id. Ecommerce. While designing this report, we took into account:Hour and minute dimensions are not available in the GA4 UI [Edit: Both of these are now available in the UI] DV360 Insertion Order and Line Item not available in GA4; Attribution reports only follow GA4 default data-driven attribution when talking about conversions. Analyze an attribute about a product or service sold on your online store. Recommended Events for eCommerce Website. You must set up ecommerce events to populate ecommerce metrics. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. User-scoped dimensions are dimensions that describe segments of your user base, such as their language preferences or geographic locations. g. Item-scoped dimensions will still be compatible with item-scoped metrics like itemRevenue, user-based metrics like activeUsers, and session-based metrics like sessions. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 2 Total Revenue in GA4 for non ecommerce sites. There are several key changes that users need to be aware of when migrating to GA4. It is a limitation, but more than you could use in Universal Analytics. This report shows you the first traffic source of each individual session. 125. It tells GA4 when and where to track the dimension or metric. 10. g. Item-scoped dimensions will be incompatible with event-scope metrics. In the end, click “Save. Currency. Currency of the items associated with the event, in 3-letter ISO 4217 format. If you upgrade to the enterprise version (called "New GA 360") then you will be able to create 250. pdf. In other words, a custom dimension that has an ‘event’ scope is. Item scope dimensions will still be compatible with item scoped metrics like item revenue, user based metrics like active users, and session based metrics like sessions. Is it possible to get this data after the changes?Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. g. You can now collect more information about items on your website/app. This is an implementation guide Google Analytics 4. the 1 in dimension1) in the first field, and then an item parameter name in the second. They made it a lot harder to find it in GA4. An event-scoped custom dimension is the GA4 custom dimension whose value is calculated and sent for each event. GA4 Automigration – What you NEED to know February 28, 2023. Any time you use an item-scoped dimension, you must select an item-scoped metric rather than the equivalent event-scoped metric. Google Analytics 4 (GA4) is a marketing tool all marketers should be using. Defined based on a custom event parameter within an items array. In the GA4 property, you just have to send an event parameter along with an event. Event-scoped custom dimensions. There are three types of custom dimensions in GA4 that you can use to collect data about your customers. 3. #2 Add to carts – It is the total number of times users added items to their shopping carts. Not just for Ecommerce but for all GA4 data collection! Item-scoped Custom Dimensions. Once defined, custom dimensions and metrics will show up in real time in custom reports, the BigQuery Export, and in the GA4 connection to Looker Studio. For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions. myDimension array. In Universal Analytics, a custom metric can have anyone of the following two scopes: Hit; Product; Whereas in GA4, a custom metric can have only one scope and that is event scope. However, this wasn't available in BigQuery. Out of these, you can register 10 (free version of GA4) or 25 (enterprise version) as Item-scoped Custom Dimensions in the Google Analytics 4 user interface. This set of dimensions is integral for conducting e-commerce analysis. Measure anything that isn't captured in GA4's default metrics and dimensions. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about. ; For example, a customer adds 3 quantities of the. On the 10th of Jan 2023, they introduced new ecommerce dimensions and metrics, and it sounds harmless enough, they’ve introduced a new bunch of ecommerce dimensions and metrics. You must set up ecommerce events to populate ecommerce metrics. These parameters provide information about the purchase. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. Item Scoped eCommerce Custom Dimensions in GA4 . via Google Ta. You can have 25 user-scoped custom dimensions and 10 item-scoped custom dimensions. Google Analytics 4 lets you send up to 27 custom parameters in the items array. Google Analytics 4 lets you send up to 27 custom parameters in the items array. Defined based on a custom event parameter. Choose “Create custom dimensions” and provide a dimension name, scope (event or user), and the exact name of the event used. [GA4] Scopes of traffic-source dimensions Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and. These are “user scope” dimensions in GA4. ) User scope: Tracks the dimension or metric for the whole user journey Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Item-scoped custom dimensions. . Analytics. Any time you use an item-scoped dimension. . The following are the general syntax for Custom Dimensions.